Sun Prairie Wisconsin
Madison Wisconsin

Hy-Vee Grocery Stores Madison Wisconsin

3801 East Washington Avenue
Madison, WI
Open 24 Hours a day. (After Grand Opening at 6 am on October 27th, 2009)

In store pharmacy offering
prescriptions from all major healthcare providers. The most helpful, courteous, caring pharmacists, and a drive-through window pick-up for your convenience. Home of 400 generics for $4 each.
Catering Room
From a black tie event to a backyard barbeque, let Hy-Vee's professional catering staff make your event a tasty success. Hy-Vee's club room is available for parties, meetings bridal showers. Enjoy weekly kids club every Wednesday and cooking classes every Tuesday and Thursday nights.
Wine And Spirits
Hy-Vee has a large selection of import and specialty beers, along with liquor and wines from Madison and around the world. Let Hy-Vee's certified wine specialists help you with your selections.
Get all your bakery needs at Hy-Vee! Fresh baked breads, cookies, cakes, donuts and more. Hy-Vee's friendly, expert designers can create your dream wedding cake or special occasion cake.
You fresh, full service florist with city-wide delivery. Hy-Vee brings to you over 140- years of combined design expertise.
Hy-Vee offers a premium line of sliced meats and cheeses. Also available are fresh and made to order sandwiches. Hy-Vee also has a huge selection of Wisconsin and International Cheeses.
Service Meat
Featuring a 36 foot full service meat counter that offers a wide range of 100% natural choice cuts of Amana beef. Hy-Vee also has a wide range of Hormel Always Tender Pork, Gold'n Plump Chicken, and Country Pride Chicken, special requests and orders are welcome at all times.
No matter if your favorite is the fried rice or the sesame chicken, Hy-Vee has a dish for you. Traditional favorites prepared fresh using only the highest quality ingredients. Dine in or carry out.
Salad Bar
Freshly prepared foods to fill your plate and your stomach. Fresh fruit and assorted salads offered buffet style. Dine in or carry out.
Health Market
Healthy living center. Large variety of dairy, frozen and dry health foods including gluten free products, organic foods and a full line of supplements and vitamins
Hy-Vee is employee owned. There were more than 5,000 applicants for the 450 jobs at the Hy-Vee Madison East-side store.


Hy-Vee Grocery Stores Madison Wisconsin
Scheduled to open in November of 2009, the first of two planned Madison area Hy-Vee grocery stores is under construction. The store on East Washington Avenue will have a square footage of 91,000.

Hy-Vee Grocery Stores Madison

The new Hy-Vee Grocery Store will be open 24 hours a day and have more than 400 employees. The store will have a bakery, floral, delicatessen, health market, drive up pharmacy, coffee shop as well as a digital photo center. Hy-Vee will also provide a Club Room for special events, parties, classes and meetings.

Hy-Vee Grocery Stores

Hy-vee map

Hy-Vee Store Brands:


Hy-Vee offers you considerable savings with quality that is equal to or better than leading national brands. Look for the Hy-Vee brand in all your favorite categories throughout the store.

Midwest Country Fare

Count on savings with Midwest Country Fare. Midwest Country Fare delivers the lowest prices possible for your staple grocery needs.

Full Circle

Full Circle products are great tasting, environmentally friendly, 100% natural and/or organic to help your family return to a natural way of living. They provide a more healthful eating and living experience for your family at an affordable price.

World Classics Trading Company

We searched the globe to bring you home distinctive premium foods at reasonable prices. Our World Classics Trading Company brand offers you premium flavors and unique products to help you create unforgettable food experiences at home.

Hy-Vee Mother’s Choice

Nurture your baby with the best. Hy-Vee Mother’s Choice helps you make the best choices for your baby by offering you a comprehensive line of baby care items with national-brand quality at prices you deserve.

Hy-Vee Home Helpers

Hy-Vee Home Helpers brand helps you stretch your budget by providing quality products for your everyday household essentials at savings compared to the national brands. Look for the Hy-Vee Home Helpers brand in the paper products, laundry care, food storage, lighting and home cleaning sections.

Hy-Vee Kitchen Helpers

Do you need new kitchen gadgets or cookware? You don’t have to make a special trip to the department store. We’ve got you covered. Hy-Vee Kitchen Helpers makes your life easier by offering quality cookware and kitchen gadgets right where you shop for your everyday grocery needs!


LeTechniq is the personal care brand exclusive to Hy-Vee. From the creamiest body wash to salon-quality nail products, LeTechniq delivers affordable, high-quality personal care products that you won’t find anywhere else.

Di Lusso

Bringing you the best in sliced deli meats, salads and cheeses. Let us help you with your everyday meal planning as well as with premium meat and cheese trays for your entertaining needs.

Paws Premium

Feed the love! Paws Premium delivers national-brand-quality pet toys, treats, food and accessories that allow you to spoil your furry friend without spoiling your budget.

Amana Beef

When only the best quality beef will do, stop by the Hy-Vee service meat case for 100% Natural Amana Beef.

Hy-Vee Health Market

Hy-Vee is dedicated to making lives easier, healthier, happier, which is why we offer natural and organic products to provide a more healthful and wholesome eating experience for your family.

Blue Ribbon

Available exclusively at your neighborhood Hy-Vee, Blue Ribbon offers you a variety of cuts of beef and pork that are always tender. Try some today!


Hy-Vee Seasons provides you with recipes, crafts, tips and helpful seasonal information. Celebrate the seasons in your life!

Mother's Choice

Mother's Choice offers a nutritionally complete alternative to expensive brand name infant formulas at a cost mothers will love!

Midwest Heritage Bank

Get secure to access to your accounts from any web-connected computer with Internet banking convenient online bill pay.


If you are planning a wedding, Hy-Vee can help with beautiful flowers, magnificent cakes,


"Hy-Vee is an employee-owned chain of supermarkets located in the Midwestern United States.

As of June 2009, Hy-Vee operates 199 supermarkets and 26 drugstores in seven states. Over 100 of its supermarkets are located in Iowa, with additional stores in Colorado, Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota with expansion under way into Wisconsin. They also operate 26 Hy-Vee Drugstores (formerly branded as DrugTown) in Iowa and Nebraska. Hy-Vee also operates liquor stores under the names Regal Liquors and Hy-Vee Wine & Spirits.

Most Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, banks, florists, pharmacies, and coffee shops (Caribou Coffee and Starbucks). To keep pace with Wal-Mart's recent expansion into the gas station business, Hy-Vee has also added gas stations with convenience stores to some of its properties. Customers are often given a discount of several cents per gallon of gas when their grocery receipt is shown.

Hy-Vee is known for its longtime advertising slogan, "Where there's a helpful smile in every aisle", whose music was written by James Poulsen. The slogan was adopted for Hy-Vee's first television commercial in 1963.

Two-time National Football League MVP Kurt Warner once stocked shelves at a Hy-Vee store in Cedar Falls, Iowa. After being cut by the Green Bay Packers at age 24, he thought his football career might be over and worked there to cover bills.

Hy-Vee's largest store is located in Sioux Falls, South Dakota, which has over 100,000 square feet of retail space in the store. Hy-Vee keeps opening bigger stores, so the largest store will change every 6 months to every year.

The company was founded by Charles Hyde and David Vredenburg, when they opened a general store in Beaconsfield, Iowa, in 1930. More stores were started, and in 1938, the company incorporated into Hyde & Vredenburg, Inc. Hyde & Vredenburg had 15 stores in Iowa and Missouri at that point. In 1945 Hyde & Vredenburg moved its corporate headquarters from Lamoni to Chariton, Iowa, after acquiring the Chariton Wholesale Company.

The Hy-Vee name, a contraction of Hyde and Vredenburg, was adopted in 1952 as the winning entry of an employee contest. The first store to open under the Hy-Vee name opened in Fairfield, Iowa, in 1953. The company's name was officially changed to Hy-Vee Food Stores, Inc., in 1963. In 1969 Hy-Vee expanded into Minnesota after acquiring the Swanson Stores chain based in Cherokee, Iowa. That year it opened its first DrugTown pharmacy in Cedar Rapids, Iowa; in 2005 all DrugTown stores were renamed Hy-Vee Drugstores in order to reflect the relationship between the chain's pharmacies and supermarkets.

Hy-Vee continued expanding during the 1970s and 1980s, opening stores in South Dakota (1975), Nebraska (1977), Illinois (1979), and Kansas (1988). Hy-Vee's 100th store, which was also its first to use electronic cash registers, opened in Keokuk, Iowa, in 1975. By the end of 1989 Hy-Vee had 172 stores in seven states. In 1995 Hy-Vee moved its corporate headquarters from Chariton to its current home in West Des Moines, Iowa, while shortening its name to Hy-Vee, Inc. The company still has its primary distribution center in Chariton; a second distribution center is located in Cherokee, Iowa. Ironically, out of all metro areas in the state of Iowa, their headquarters of West Des Moines is one of their most hard fought markets, where they compete with Dahl's Foods.

Hy-Vee purchased the naming rights to the Iowa Events Center's exhibition hall in 2001; Hy-Vee Hall was completed in December 2004. Hy-Vee also sponsors the annual Hy-Vee Triathlon in West Des Moines and the Hy-Vee Cy-Hawk Series, a series of athletic competitions between Iowa State University and the University of Iowa that began in 2004. It also sponsored the Legends Tour's Hy-Vee Classic golf tournament in Johnston, Iowa, from 2000 to 2006 before it discontinued the tournament in order to focus on the Hy-Vee Triathlon. Hy-Vee has long served as a sponsor of Major League Baseball's Kansas City Royals. Before and during the 2008 Summer Olympics, Hy-Vee ran a television ad featuring eventual gold medalist Shawn Johnson, who is from West Des Moines, where Hy-Vee is headquartered. Throughout its history Hy-Vee has branched out from its retail operations by acquiring several companies that provide services to its stores. Hy-Vee's non-retail subsidiaries are:

* D & D Foods, Inc., a supplier of fresh salads based in Omaha, Nebraska
* Florist Distributing, Inc., a distributor of flowers and plants based in Des Moines, Iowa
* Hy-Vee Weitz, L.C., a construction company based in Des Moines
* Lomar Distributing, Inc., a specialty food distributor based in Des Moines
* Midwest Heritage Bank, FSB, a bank based out of Chariton, Iowa
* Perishable Distributors of Iowa, Ltd., a distributor of meat, seafood, and ice cream, based in Ankeny, Iowa

Hy-Vee Inc. employs over 54,000 individuals and is the largest employer in the state of Iowa. The company has annual sales of over $6.27 billion. In 2008, Hy-Vee ranked 48th on Forbes magazine's annual list of the largest privately owned companies in the United States.

When the rival Eagle Food Centers chain of supermarkets ceased operations, Hy-Vee had purchased several of the locations. Initially Hy-Vee intended to remodel the buildings and reopen them as Hy-Vees, however the company later decided to demolish and replace the buildings with newer ones. The company often repeats this process with other purchased locations, in order to maintain a consistent corporate image.

In November 2007, Hy-Vee announced plans to open a store in Madison, Wisconsin, on the site of an abandoned K-Mart. Planning to begin work once approval is given, The company hopes to have the store open within the next year, this would be the first Hy-Vee location in Wisconsin, it Is also looking to tear down a big chunk of the blighted Westgate Mall on the west side of Madison and build a new 83,000-square-foot, full-service grocery. If all the city approvals can be secured, Hy-Vee hopes to open at Westgate by the summer of 2010. Plans call for razing everything in the Westgate mall south of the existing T.J. Maxx store, which would remain. The city's Urban Design Committee approved the plan to build the store on Wednesday night January 21, 2009. On February 9, 2009, the Madison Plan Commission approved the grocery store at Westgate Mall despite conflicts with the city's long-range plans for the site. Hy-Vee attorney Henry Gempeler invoked the phrase "shovel ready" in explaining the project will create 350 new jobs while breathing life into the existing mall, which serves 29 other businesses and some 200 employees but has struggled of late. "This is a business willing to invest its own dollars into a project that is going to be a catalyst for the rest of the area," he said. Hy-Vee would provide the capital to construct the new grocery store while mall owner J. Herzog & Sons of Denver would retain ownership of the real estate. Hy-Vee would also make improvements to the parking lot and provide a pedestrian access through the site to the park space behind the center on Segoe Road. If all the city approvals can be secured, Hy-Vee hopes to open at Westgate by the summer of 2010, said spokesman Pete Hosch.

The full Hy-Vee song was used in older television commercials. Only the last line is used in current commercials.

More ways to save, more reasons to smile,
Hy-Vee's the store that fits my style!
It's so convenient when I'm on the go,
Always low prices and faces I know!
That's my Hy-Vee (Shop Hy-Vee),
Where there's a helpful smile in every aisle!"

(From Wikipedia, the free encyclopedia)